What is Media Literacy?
"Media Literacy is a 21st century approach to education. It provides a framework to access, analyze, evaluate and create messages in a variety of forms from print to video to the Internet. Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy." -- Center for Media Literacy
The Media Literacy Curriculum - A media literacy unit is taught to students in Grades 3-5 as part of the library curriculum. Grade 3 lessons focus on toy ads, Grade 4 lessons on food ads and Grade 5 on stereotypes in advertising.
Over the course of three years, students develop the ability to:
- Recognize advertizing in print and electronic forms
- Understand the influences of media messages on our thought and behaviors.
- Analyze media messages for content, intended audience, perspective, and purpose
- Recognize advertising techniques of persuasion
- Recognize themselves as the target of advertisers
- Understand the concept of stereotypes (5th grade)
Website: Media Lit for students http://pbskids.org/dontbuyit/